5 ways to use stickers to convey your brand identity

Branding is one of the most important aspects of any business, large or small. Effective branding will help give you an edge in increasingly competitive markets. Stickers are a low cost and highly effective tool when it comes to spreading your brand’s identity, which forms part of your brand’s image. We’ve come up with five great ways to use stickers to spread your message far and wide:

1.     Forget SWOLK, make it SWALS

Even in the age of lightening fast emails and instant messaging every business still sends mail in one form or another. We know that branded envelopes can be a little costly, so here is our alternative: forget ‘SWOLK’ (Sealed with a loving kiss) make all your business stationery ‘SWALS’. What is ‘SWALS’ you ask? Well it’s sealed with a little sticker. Adding a sticker to the back of every envelope you post is a brilliant way of getting your brand on stationery. It also lets everyone know who the mail is from before it’s even opened.

2.     On your packaging

The key to great branding is consistency, so this little gem leads us from letters to packages. One of the last touch points of your brand is the customer receiving their product in the post. This means your packaging is the perfect place to leave a lasting impression on customers. It’s easily done with a few stickers on each package. Graphic designer and guest blogger Vicki recently wrote a wonderful post about how she brands her packaging. For more ideas on how to take this concept further why not check out her blog: A step by step guide to creating beautifully branded packaging.

3.     Pop a few in each packet

Have you ever glanced up at someone’s laptop to see a big apple staring back at you, then taken a second look and realised that it’s only a sticker? We certainly have. Those naughty little apple stickers get everywhere; we’ve even seen a few lingering around the printed.com offices. This is a perfect example of how sticking a few additional branded stickers in each products package can help spread your brand identity far and wide. Why not take a leaf out of Apple’s book and give it a go with your own brand?

4.     Create fun branded stickers for special occasions

Why not create some special edition stickers to spread the word about your brand? One way we did this at printed.com was to create seasonal, pun-filled Christmas stickers. You could do this for any number of special events from a holiday to a birthday or local event like a carnival or fete. It’s a great way to get your brand under customers’ noses.

5.     On your finished product

Popping a sticker on your finished product reminds customers who the item came from originally. Here in our example, we’ve popped a sticker on the back of photo albums so that each time the album is closed the photographers branded sticker is right where you can see it. This encourages returning business.

We hope this proves stickers can  be a cost effective way of getting your brand message across as a business.

How do you communicate your brand across to customers? Let us know by leaving a comment in the box below.